By Sana Tauseef
This year marked my second visit to Uzbekistan but this time, the experience unfolded on a completely different scale. My first trip had been magical as a traveler enchanted and smitten by the Silk Road. This time, I arrived with purpose of being invited to attend the International Tourism Conference in Tashkent, an event that brought global attention to Uzbekistan’s growing presence in the tourism world. Before the conference, my journey began at the heart of Silk Road where the magic is felt most deeply; Samarkand.
Samarkand
Landing in Samarkand felt like a dream; stepping into history. Even though it was my second time, the city still had the power to quiet my thoughts and bring calm to any chaos. The Registan at sunset was surreal; an ancient symphony of blue tiles, geometry and art. Walking through Shah-e-Zinda, I felt the same aura that engulfed me years before – but this time with a better understanding; these monuments are just not preserved: they are intentionally and artfully revived. Samarkand today is a testament to Uzbekistan’s commitment in making its heritage accessible to the world with restored facade, organized tours, vibrant artisan displays and community that proudly shares their history and roots with the world. A visit to the International Tourism University of Samarkand reminded me that Uzbekistan is not just focusing on its glorious past but also equipping its youth to prepare for the modern world.
Picture credit: Author
Bukhara
From Samarkand I travelled to Bukhara via their state of art high speed train – a journey that reminds you how time moves with grace. Bukhara is a city of living history; a place where tea houses hum with conversation, where caravanserais have been transformed into craft studios and the call of prayers echoes through centuries old architecture. On this visit I noticed: how much the city has progressed in restoring its architectural sites that were now hosting modern galleries, heritage streets bustling with tourists strolling under softly lit night skies and small businesses rooted in ancient craft showcasing and sharing their modern confidence for the world. Bukhara is ancient yet graceful, grounded and proud of its identity.
Picture Credit: Author
Khiva
Khiva’s Itchan-Kala – the majestic fort – leaves a traveler in awe. Its walls rise like a sand-coloured fortress holding history of centuries within. It was my first time visiting Khiva and surely this city remains the highlight of this trip. The preserved genuine history, architecture and beauty of Khiva is breathtakingly unique and captivating. The restored pathways, improved tourist facilities and evening illuminations turn the skyline of fortress into a pure theatre. Khiva remains the most authentic architecturally preserved site in Uzbekistan. Early mornings are filled with calmness when you can hear the footsteps on the stones and see the soft glow of minarets catching the first light. Its evolution shows how Uzbekistan is managing to welcome more tourists without losing its true essence. To facilitate tourists, Uzbekistan Government is already working on a high-speed train to this ancient city with a schedule to start its operations in 2026 to further aid in commute and comfort.
Picture credit: Author
Tashkent
My final stop was Tashkent where International Tourism Conference awaited. Arriving in Tashkent after spending days in ancient cities made the contrast even more striking. Tashkent felt modern, polished and full of momentum. The conference itself was a revelation. The presence of global tourism boards, government officials, investors, cultural experts, and international media signaled that the world has all eyes on Uzbekistan now. Panels discussed sustainability, heritage, preservation, infrastructure, digital tourism and regional connectivity. What stood out was the resolve of Uzbek leadership that is unapologetically ambitious, forward thinking and deeply proud of its country. Walking though the halls, meeting delegates and witnessing Uzbekistan hosting such a massive event was truly remarkable. It validated everything we witnessed in Samarkand, Bukhara and Khiva i.e. a nation rebuilding and rebranding itself with a purpose.
People & Culture
The local people of Uzbekistan carry a beautiful blend of modest warmth and deep cultural pride. The younger generation is remarkable and innovative, multilingual and focused to contribute towards their nation building. From shopkeepers, guides, artisans to hotel staff, modest pride and resilience were a unanimous factor. They are keen to show the world an Uzbekistan which is modern yet deeply connected to its roots.
Uzbekistan Welcoming the World
Uzbekistan is undergoing a deliberate and strategic transformation via opening up its doors to the world. The E-Visas are facilitating and encouraging the travelers and explorers to experience their culture and history. Along with historic attractions, Uzbekistan is aggressively working on its modern infrastructure to compete with the world in showcasing their potential to global events. The global attention they are receiving is a direct reflection of their strong presence among the developing world.
Pakistan-Uzbekistan Ties
As a Pakistani there is a natural and inherent connection that I felt to Uzbekistan. Our shared history intersects with trade routes, culture and religious heritage, but the potential for the future trade and partnership between the two countries is exponential. Gladly, both countries are committed on strengthening their ties and bond with several initiatives that include direct flights between both countries and enhanced trade and defense exchanges.
Final Reflections:
The second visit to Uzbekistan felt like witnessing a rebirth. Hats off to the Ministry of Tourism and Culture, Uzbekistan, for facilitating in bringing the global audience for showcasing the wonders of Uzbekistan. Uzbekistan is not just preserving history; it is shaping its future with intention and resilience. As my journey ended in Tashkent, I carried with me the colors of Samarkand, the soul of Bukhara, the serenity of Khiva and most importantly the love, warmth and hospitality of the local Uzbeks. And when I return for the third time, because I know I will, I expect to find a nation that has travelled even further along its path of transformation and is confidently rising onto the world stage.
(The Author is a filmmaker, travel enthusiast, a freelance columnist and an entrepreneur.
